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Assignments on Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 41 to 50 of 581 results

Analysis of the famous case study - Digital Marketing at Nike: From Communication to Dialogue on the VLE

This paper answers the following questions -

This case is about the digital marketing strategies of leading sportswear and apparel company, Nike, aimed at reaching its target audience. Nike, which is regarded as a marketing powerhouse, started its digital marketing initiatives when it first launched its website ‘Nike.com’ in 1996 and its online store in 1999. Over the past 15 years Nike has re.....

Analysis of the famous case study - IKEA Furniture Retailer Company

Chapter 1
1.0 Introduction………………………………………………………………….4
1.1 Scope: IKEA Business Model Applied in Asian Countries………………....4
1.2 Objectives……………………………………………………………………4
Chapter 2………………………………………………………………………..5
2.0 Company Background…………………………………....………………….5
2.1 Industry and Company Background………………………………………....5
2.2 Company Product and Services……………………………………………...6
2.3 Corporate and Current .....

Analysis of the famous case study - It’s Not Your Business!: Footsteps: a small family business case study

• Executive Summary
• Introduction
• PESTEL ANALYSIS
• Porters Analysis
• Marketing Plan
• SWOT Analysis
• Marketing Mix
• Investment Appraisal
• Time Scale for the project
• Software, hardware and ISP
• Conclusion
• References

Analysis of the famous case study – Levi Strauss Japan K K – Selling Jeans in Japan

Introduction 2
1. Key Success factors in the Japanese Market 2
2. Levi’s FSA/CSA alignment and Levi’s country of origin 3
3. LSJ’s advertising campaign 4
4. Distribution Strategies facing LSJ 5
5. Levi’s premium position in Japan 6
Conclusion 7
References 8

Analysis of the famous case study - Magical & Revolutionary: The future of the computing industry? Apple ipad's release in Australia

This paper answers the following questions on the case study -

1) Who were the most appropriate customer segments for Apple to target around the time of the ipad's launch? Has this been done successfully? Who should be the next target for Apple? And what is Apple's competitive advantage?

2) Apple generally does a late release to Australia and Newzealand compared to the US market. Why do yo.....

Analysis of the famous case study - The Chine Syndrome - Cultural misunderstandings can lead to marketing failures

This paper answers the following questions on the case study -

Q.1 From your reading of the case study, what do you consider the single most important error made by ScanCRM in its failure to appreciate Chinese business culture?

Q.2 What alternative strategies and approaches could the company have considered employing when launching its product into China?

Analysis of the famous case study – The Nivea For Men: Developing a Marketing Plan case study

• Introduction
• Marketing Objectives
• Risk v/s Returns of the Re-launch
• Key Performance Indicators
• Football sponsorship
• SWOT Analysis
• Effectiveness of Nivea’s Plan
• Conclusion

Analysis of the famous case study - Trap-Ease - The Big Cheese of Mousetraps

Required information to evaluate the opportunity and the mission statement 3
Market segment for Trap Ease 3
Market positioning of Trap Ease 4
Current marketing mix for Trap-Ease and its deficiencies 4
Trap-Ease’s direct and indirect competitors 5
Recommendation for Trap-Ease’s marketing strategy 5
Reference 7

Analysis of the famous case study - Xpresso Lube

Executive summary
Introduction
Aim
Background
About the organization- Xpresso Lube
Environmental issues
Major issues and problems
Analysis and solution development
Conclusion
Bibliography

Analysis of the famous case study ‘Air France KLM – Changing the rules of the game’

1. Introduction……………………………………………………………………….3
2. Overview of the Company………………………………………………………..3
3. Analysis of the Company…………………………………………………………4
4. SWOT Analysis……………………………………………………………………………6
5. References…………………………………………………………………………8

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