Contents

• Required information to evaluate the opportunity and the mission statement 3
• Market segment for Trap Ease 3
• Market positioning of Trap Ease 4
• Current marketing mix for Trap-Ease and its deficiencies 4
• Trap-Ease’s direct and indirect competitors 5
• Recommendation for Trap-Ease’s marketing strategy 5
• Reference 7

Description

This paper answers following questions on the case study -
1. Martha and the Trap-Ease investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?
3. How has the company positioned the Trap-Ease relative to the chosen target market? Could it position the product in other ways?
4. Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?
5. Who is Trap-Ease’s direct competition? Who are indirect competitors?
6. How would you change Trap-Ease’s marketing strategy? What kinds of control procedures would you establish for this strategy?