Executive Summary 3
Environment Analysis 4
STEEP Analysis 4
Social 4
Technological 4
Economic 5
Environmental 5
Political 6
SWOT 6
Strength 7
Weakness 7
Opportunities 8
Threats 8
Market Analysis 8
Porters Five Forces Analysis 10
Analysis of Four functions of management 11
Marketing Strategy 12
Objective 12
Target Market 13
Market Positioning 14
Marketing Mix 14
Product 15
Pri.....