Below are Essay & Assignments tackled by us on Marketing
Showing 181 to 190 of 581 results
Discussion on the statement - Marketing and ethics are like oil and water – they just don’t mix. There is no place for ethics in the cut-throat world of marketing
Concept of Marketing Concept of Ethics Scope of marketing in current scenario Conclusion References
Dissertation focussing on using Weighted Return on Investment (ROI) as a framework for the companies to measure their marketing effectiveness
Introduction 4 The UK Car Market 5 The Impact of Recession on UK Car Market 6 A Forecast of the UK Car Market after Recession 9 Toyota UK 10 Toyota’s initiatives to Environmental Protection 10 Toyota’s Relationship Model with People 12 BMW UK 14 Sustainability in the UK 15 Nissan UK 16 Nissan’s Commitment towards Society 17 Marketing Audit 19 Marketing Effectiveness and Marketing Effic.....
Dissertation on ‘Contribution of Brand Image and Brand Identity to gain Competitive advantage – A case study of UK Fashion Brands’
1.0 Introduction 11 1.1 Introduction 12 1.2 Background of the Study 13 1.3 UK Fashion Industry: An overview 13 1.4 Definition and Importance of Brand and Fashion 14 1.4.1 What is Fashion? 14 1.5 The Importance of Brand Positioning: 15 1.6 Brand Image and Brand Identity 16 1.7 Problem Statement 17 1.8 Research Questions 17 1.9 Aims and Objectives 17 1.10 Research Structure 18 2.0 Litera.....
Dissertation on ‘Impact of brand on Computer market – A case study of Apple Inc’
Table of contents 2 Chapter 1 – Introduction 4 1.1 Introduction 4 1.2 Background of the Study 5 1.3 Purpose of the Study: 5 1.4 Location of research 6 1.5 Research questions 6 1.6 Research Aim and Objectives 6 1.7 Scope of the study 7 1.8 Research Limitations 7 1.9 Framework of the research 7 Chapter 2 –Literature Review 9 2.1 Introduction 9 2.2 Importance of branding in overall mar.....
Dissertation on “Why promotion and branding is important in marketing within the Automotive Industry”
• Introduction • Background Study • History of Automotive industry • The Top Automating Nations • Major Industry Players • Toyota • General Motors • Ford Motor • Volkswagen AG • Daimler • Maruti Suzuki • Current automotive sector scenario • MAIN SEGMENTS OF AUTOMOTIVE INDUSTRY • KEY INDUSTRY DRIVERS • FUTURE OUTLOOK • PROMOTION • Product promotion • Branding • Aim of the study.....
Dissertation on Measuring Marketing and its impact on Return-on-Investment in a business
Executive Summary Aims & Objective Methodology 2.1 Data Collection 2.2 Limitations Literature Review, Analysis & Discussion 3.1 Marketing Communication 3.2. Corporate Strategy & Return on Investment 3.3 Marketing Strategy 3.4 Difference between a corporate strategy and marketing strategy 3.5 Methods of Measuring Marketing ROI 3.5.1 Internal measuring tools 3.5.2 External measurement to.....
Dissertation on Positioning of Apple i-pod
Chapter 1 1 INTRODUCTION 1 Background 1 1. The marketing mix 2 1.1 Advertising 2 1.2 Direct marketing 3 1.3 Public relations 3 1.4 Trade shows 3 1.5 Telemarketing 4 1.6 Personal selling 4 2. Marketing research 4 3. Market segmentation 5 POSITIONING THE PRODUCT 5 Purpose of the study 6 Research Question 6 Objectives of the study 6 Company’s profile 7 Apple Inc. 7 iPod 7 Chapter 2.....
Dissertation on the topic – ‘Subway - A CRITICAL ANALYSIS OF THE EFFECTIVENESS OF 7P’S MARKETING AND SERVICE MARKETING’
CHAPTER 1- INTRODUCTION 4 1.1 BACKGROUND TO THE PROBLEM 6 1.2 AIMS AND OBJECTIVES 8 1.3 RESEARCH QUESTIONS 8 1.4 RATIONALE BEHIND THE RESEARCH SUBJECT 9 1.5 SCOPE AND LIMITATIONS 10 CHAPTER TWO- LITERATURE REVIEW 11 2.1 SERVICES 11 2.2 SERVICES MARKETING 11 2.3 SERVICE DIFFERENTIATION 14 2.4 HETROGENITY IN SERVICE MARKETING 15 2.5 SERVICE CHANNELS 16 2.6 PERISHABILTY IN SERVICES MARKE.....
Dissertation on the Use of Internet Return on Investment (ROI) as a tool to measure their internet marketing effectiveness
Introduction 4 Economy and the UK Banking System 6 Barclays Bank 7 E-Commerce Practices of Barclays Bank 8 Bank of Scotland 11 E-Commerce Practices of Bank of Scotland 12 Triodos Bank 15 E-Commerce Practices of Triodos Bank 16 Marketing Measurements 19 Marketing Effectiveness of Online Marketing 20 Types of Marketing Measurements 22 Digital Optimization 24 Measuring Marketing Value of .....
Dissertation on theoretical aspects of segmentation and then discussing segmented market focus of Amazon
Introduction 4 Segmentation 5 Customers’ Perspective of Segmentation 8 Effective Segmentation 12 Ineffective Segmentation 14 Undifferentiated Marketing 16 Differentiated Marketing 16 Market Segments 17 Segmenting Markets 19 Market Strategy 20 Factors of segmentation: 22 Consumer Market Segmentation 22 Industrial or Corporate Market Segmentation 24 Market Needs of a Business Customer 2.....
