Below are Essay & Assignments tackled by us on Marketing
Showing 81 to 90 of 581 results
Assignment exploring different aspects of Marketing Management
This paper answers the below questions on Marketing Management –
As marketing manager for a service organisation of your choice you have been tasked to prepare a report for the marketing director which;
1 Identifies those aspects of the extended marketing mix which may be particularly effective in both winning but also maintaining customers
2 Discuss the key characteristics of services and.....
Assignment exploring new target market in Asia for Moevenpick Hotels and Resorts, A swiss based Hospitality company
1. Contents of the assignment – Background………………………………………………………………………..3
2. Business Prospects in Korea………………………………………………………3
3. Challenges faced by Moevenpick Hotels and Resorts in Korea………………….6
4. Conclusion………………………………………………………………………..7
5. References………………………………………………………………………...
Assignment on ‘The future environment for a chosen brand and its impact on marketing decisions’
Introduction 2
Factors and their Evolution 3
The Roger’s Diffusion Model 8
Environmental Model and its Importance in Understanding the Market Environment 11
Conclusion 12
References 14
Assignment on ‘The market research process of Nova Cosmetics Ltd’
Introduction 2
Research Problem 2
Literature Review 3
Qualitative Research 6
Quantitative Research 8
Questionnaire Design 10
Findings of Quantitative Research 11
Ethical Considerations 12
Conclusion/Findings 13
References 14
Assignment on Customer Portfolio Analysis
This report is based on the following requirement -
“In much the same way that we can examine a portfolio of products or brands, the importance of customers as assets and investment centres mandates a similar portfolio analysis.”
Hooley, G., Piercy, N., and Nicoulaud, B., (2012), Marketing Strategy and Competitive Positioning, 5th ed., Prentice Hall, p 400.
By reference to academic liter.....
Assignment on Expansion of Southwest airlines into Indian Market
• Executive Summary
• Introduction
• About South West Airlines
• South West Airline’s competitive strength
• South West Airline’s strategies
• South West Airlines in India
• South West Airline’s financial strength
• South West Airline’s operations in India
• Management issues facing South West Airline
• Evaluation of the strategy
• Conclusion
• References
Assignment on Impact of technology on Coles Myer Ltd
• Executive summary
• Purpose of the report
• Background – Problem statement, Assumptions, Limitations
• Methodologies
• Findings – Coles Myer, Competitors, Consumer demographics, Retail trends, Technology trends
• Recommendations – Smart stores, Smart cards
• Costs – Smart stores, Smart cards
• Benefits – Smart stores, Smart cards
• Risks – Smart stores, Smart cards
• Implementation – S.....
Assignment on Industry structure and External Environment analysis of Coca Cola Amatil, Australia
1.0 Introduction………………………………………………………………………………………………….7
1.1 Company Overview……………………………………………………………………………….7
1.2 Company History……………………………………………………………………………………7
2.0 External Environment…………………………………………………………………………………..8
2.1 Definition……………………………………………………………………………………………….9
2.2 Macro Environment……………………………………………………………………………….9
2.2.1 Economic………………………………………………………………………………9
2.2.2 Political………….....
Assignment on Marketing strategy of Apple’s new product iPhone-S
Introduction 2
Marketing Strategy 3
iPhone-S 3
Marketing Strategy for iPhone-S 3
Market Segmentation 4
Target Marketing 5
Product Differentiation 6
Product Positioning 7
Marketing Objectives 8
Marketing Mix 8
Product 9
Place/Distribution 9
Promotion 9
Price 10
SWOT Analysis 10
Strength 10
Weakness 11
Opportunity 11
Threat 11
Conclusion 11
References 13
Assignment on New Market entry strategy for Benihana Inc
• Introduction
• The competitive advantage of Benihana
• Corporate objectives & strategies
• Business model of Benihana
• A business environment analysis
• SWOT analysis
• Theoretical framework
• Operational & marketing strategies
• Costing
• Royalties
• Action plan
• Evaluation
• List of references
