Introduction 3
About The Company and Product 3
Mission and Vision 4
Current Market Analysis 4
Marketing Objectives and Goals 4
Competition Analysis 5
Market Size and Growth 6
Pricing 7
Present Positioning 8
Value Propositions 9
Key Marketing Issues Faced By the Brand 9
Environmental Analysis 10
Position Audit 12
Proposed marketing plan for 2 years 14
Marketing Mix 15
Segmentation an.....