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Below are Essay & Assignments tackled by us on Marketing

Showing 391 to 400 of 471 results.

  • Report on the benefits of Social networking for business
  • This report is based on the following requirement -

    ou are required to write a formal report on one of the following scenario:

    As manager of a midsized company (Company X), you have been taske...More

    This report is based on the following requirement -

    ou are required to write a formal report on one of the following scenario:

    As manager of a midsized company (Company X), you have been tasked by the Sr. Director, Paul Ryan to justify the use of a social networking medium (s) for your company. Write a formal report that convinces your Sr. Director, Paul Ryan that social networking can benefit the company.

    Requirements:
    Your formal report should follow the elements below – refer to Chapter 11 of your text.

    FRONT MATTER:
    • Cover
    • Title Page (figure 11.3, p. 385 of your text) include your name, student ID#, course # and section
    • Letter of Transmittal
    • Table of Contents
    • List of Figures/List of Tables/List of Illustrations
    • Executive Summary

    BODY OF THE REPORT
    • Introduction
    • Discussion of Findings
    • Conclusions
    • Recommendations
    ... Less

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  • Report on the Branding of Costa Coffee in Oman
  • Introduction 2
    Branding 2
    Brand Awareness 3
    Brand Image 4
    Brand loyalty 5
    Social Media Marketing 5
    Propositions for Branding & Social Media Marketing 6
    Recommendations 9
    Conclusion 9
    Referenc...More

    Introduction 2
    Branding 2
    Brand Awareness 3
    Brand Image 4
    Brand loyalty 5
    Social Media Marketing 5
    Propositions for Branding & Social Media Marketing 6
    Recommendations 9
    Conclusion 9
    References 11

    ... Less

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  • Report on the CEO on outling recommendation for a new service
  • This report is based on the following requirement -

    You have been assigned by your CEO to write a report outling your recommendation for a new service that will be added on to the portfolio of ser...More

    This report is based on the following requirement -

    You have been assigned by your CEO to write a report outling your recommendation for a new service that will be added on to the portfolio of services provided by your organisation. This new service can be an extension of an existing service. The report is to be delivered to the CEO.
    The objectives of this report are to:
    1. Identify service product or delivery innovations introduced in a related service indutry that you think can be used in a service business like your organisation e,g, using automatic online sales, CRM tools, call centre automation, online reservtion, etc.
    2. Draw out the key points of these latest developments. Focus on why they are salient and will add value for your clients.
    3. Evaluate these developments and recommend how the delivery aspects can be included as part of the improved service offering to your clients
    4. Develop a positioning and marketing program for the newly improved service with the target market in mind. ... Less

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  • Report on the concept of Brand Personality using the example of 3 leading companies in the car manufacturing industry
  • 1. Executive Summary…………………………...……………..2
    2. Introduction……………………………………………………4
    3. Literature Review on Brand Personality…………………...5
    4. Organizational Analysis……………………………………..9
    5. Recommendations……...More

    1. Executive Summary…………………………...……………..2
    2. Introduction……………………………………………………4
    3. Literature Review on Brand Personality…………………...5
    4. Organizational Analysis……………………………………..9
    5. Recommendations………………………………………….12
    6. Conclusion……………………………………….………….14
    7. References……………………………………….…………15

    ... Less

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  • Report on the internationalization of retailing and strategic considerations influencing retailers’ plans for international expansion using the example of Walmart, Best Buy & Marks and Spencer
  • Executive Summary 03

    1.0 Introduction 03

    2.0 Literature Survey

    2.1 Modes of Entry 05

    2.2 Timing of Entry into a Market 06

    2.3 Geography of t...More

    Executive Summary 03

    1.0 Introduction 03

    2.0 Literature Survey

    2.1 Modes of Entry 05

    2.2 Timing of Entry into a Market 06

    2.3 Geography of the Market 08

    3.0 Theoretical Framework and Data and Empirical Analysis 10

    4.0 Policy implications 15

    5.0 Conclusion 16

    6.0 Appendices 17

    7.0 References 18

    ... Less

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  • Report on the marketing strategies of Symantec Corporation and how these strategies can positively influence consumers’ motivation, perception as well as attitude towards the company’s offerings
  • This paper analyzes the marketing strategies of Symantec Corporation on the basis of theoretical discussions on different marketing strategies and how they influence or capitalize on the consumer beh...More

    This paper analyzes the marketing strategies of Symantec Corporation on the basis of theoretical discussions on different marketing strategies and how they influence or capitalize on the consumer behavior. The paper finally tries to provide recommendations to the company on further improving its marketing strategies and efforts. ... Less

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  • Report on the marketing strategy with a view to gaining and retaining members at CIWEM (Chartered Institution of Water & Environmental Management)
  • This report is based on the following requirement -
    CIWEM is the Chartered Institution of Water and Environmental Management, and our vision for the future is to become the ‘premier environmental in...More

    This report is based on the following requirement -
    CIWEM is the Chartered Institution of Water and Environmental Management, and our vision for the future is to become the ‘premier environmental institution’.
    We have a working group that focuses primarily on Recruitment and Retention of members, i.e how to recruit members, and how to keep the members that we already have. The ultimate objective of the group is to increase the membership. Our target is 1% a year, which equates to around 450-500 additional members per annum, once resignations are taken into accounts.
    Your assignment is to create a marketing strategy with a view to gaining and retaining members at CIWEM. The three main areas that we would like you to focus on are:
    • CIWEM’s brand, scope and unique selling point
    • Improving the effectiveness of marketing activities
    • Adding value to members
    ... Less

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  • Report on the proposed plan for launching a new facial product, “Fruity Glory” by Skin Faith, local Malaysian brand
  • Contents page

    EXECUTIVE SUMMARY 3

    RESARCH PROBLEM 3

    OBJECTIVES 4

    LITERATURE REVIEW 4

    METHODOLOGY 5

    AUDIENCE 6

    STRATEGY 6

    CALENDAR/TIMELINE 7

    BUDGET 7

    EVALUATION 7

    CONC...More

    Contents page

    EXECUTIVE SUMMARY 3

    RESARCH PROBLEM 3

    OBJECTIVES 4

    LITERATURE REVIEW 4

    METHODOLOGY 5

    AUDIENCE 6

    STRATEGY 6

    CALENDAR/TIMELINE 7

    BUDGET 7

    EVALUATION 7

    CONCLUSION AND RECOMMENDATION 8

    REFERENCES 9

    BIBLIOGRAPHY

    ... Less

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  • Report on the role of consumer perception in consumer behaviour
  • This report is based on the following requirement -

    Task
    There are many factors such as religion, culture, social class, values, gender age, etc. that can influence the behaviour of consumers. Wh...More

    This report is based on the following requirement -

    Task
    There are many factors such as religion, culture, social class, values, gender age, etc. that can influence the behaviour of consumers. While the link between these stimulus and consumer behaviour is important and should be well understood, what is even more important is how consumers perceive, process, interpret and store the stimuli.
    Task: Research and discuss “the role of consumer perception in consumer behaviour” including
    1. what perception is
    2. how consumers perceive
    3. how the concept of "status consumption", including what "status consumption is", relates to "consumer perception"
    4. how can consumer perception, "status consumption" in particular, be utilised by marketers in your firm or the firm you intend to work for in order to influence consumers’ decision to purchase their product/service. You may discuss this question by relating to other relevant internal and/or external influences (i.e., social influence, emotion,...).
    Provide at least three conceptual/theoretical evidences and relevant examples (of your firm) to support your discussion of each question (1-4). 
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  • Report on the sale of Lucozade and Ribena to Suntory by Glaxo
  • This report is based on the following requirement -

    “Glaxo sells Lucozade and Ribena to Suntory for £1.35bn cash” Ever-expanding Japanese beverage behemoth, Suntory, is the new owner of Lucozade a...More

    This report is based on the following requirement -

    “Glaxo sells Lucozade and Ribena to Suntory for £1.35bn cash” Ever-expanding Japanese beverage behemoth, Suntory, is the new owner of Lucozade and Ribena, which GlaxoSmithKline (GSK) has sold for £1.35bn (€1.6bn/$2.11bn) as it admits defeat in its internationalisation plans and trains its focus on its pharma activities.

    Further information can be found at:
    http://www.nutraingredients.com/On-your-radar/Financial-plays/Glaxo-sells-Lucozade-and-Ribena-to-Suntory-for-1.35bn-cash

    You will review the information regarding this sale from the above and other sources. Your role is to determine what branding approaches would be appropriate to enter the Oman market with either one of these products (you must choose one for the individual report). There will be a need to consider this against the background concepts of service dominant logic and branding. Your individual assignment will develop propositions, based on relevant Branding and Marketing theory which will enable the company to develop the brand that would be successful within the Oman market.

    It is important that your evaluation uses fully journal articles relevant to the topic, and the majority of these i.e. more than half must have been published after 2008. For this assignment, whilst text books may be useful for guiding principles, they will be not be considered relevant for referencing and underpinning of theory.
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