Contents
Introduction 3
Tools to examine the financial performance of a firm 3
Comparative Analysis 4
Trend analysis 5
Common size analysis 5
Financial ratios 6
Cash Flow Analysis 7
Fund Flow Analysis 9
Performance assessment through Corporate Responsibility Report (CSR) 10
Brand image 10
Human resource management 11
Risk management 11
Strategic position 11
Real-life Examples 12
Conclusion 13
Bibliography 15
Description
This report is based on the following question –
The Annual Financial Statements of an organisation are considered to be the most important source of data in order to evaluate a firm’s performance. However, in the last years, many firms have decided to disseminate corporate social responsibility (CSR) reports. Discuss what tools you have to examine the financial performance of a firm and how the information typically provided in a CSR report can improve your analysis.