Introduction 2
Challenges of Globalization 3
Pan Pacific Hotel 4
Pan Pacific Hotels & Resorts and its Proposed India Expansion 5
PESTEL of Indian Markets 6
Political 7
Economical 7
Social 8
Technological 8
Environmental 9
Legal 10
Porter’s Five Forces 10
Supplier Power 10
Buyer power 11
Threat of new entrants 12
Threat of Substitutes 12
Rivalry 12
Conclusion 13
References 14