Assignments on Marketing case studies

Below are Essay & Assignments tackled by us on Marketing case studies

Showing 1 to 10 of 32 results

A case study of Sol Melia and requisite marketing strategy of Best Western Hotel in context to its findings

• Executive summary
• Part 1 – Sol Melia case study
• Introduction
• PEST analysis of Sol Melia
• Analysis of Sol Melia by Porter five forces
• Analysis of its competitors
• Part 2 – Marketing report
• Identifying the marketing strategy for Best Western hotels
• Developing marketing strategy for Best Western hotels
• Projected outcome of the marketing strategy
• Conclusion
• References .....

Analysis of the case study - Sturbucks: Just who is the Starbucks customer?

This paper answers the following questions on the case study -

• Undertake a complete SWOT ANALYSIS of the above mentioned case study of Starbucks.
• Using the full spectrum of segmentation variables, describe how Starbucks initially segmented and targeted the coffee market?
• What changed first- the Starbucks customer or the Starbucks Experience? Explain your response by discussing the .....

Analysis of the case study - Walmart Stores : Growth strategies and corporate competitiveness

This paper answers the following questions on the case study -

1) Perform an external analysis to understand the general environment facing Wal-mart. How will the firm be affected by external factors?
2) Use Porter's Five forces model to analyze the global retail food/non-food industry. Given this analysis, is the industry attractive or unattractive?
3) Who are Wal-mart's main competitors? H.....

Analysis of the famous – “Nike Sweatshops case study”

Executive Summary 1
Industry/Company Overview 2
Target Market 4
Brand Image 6
Competitive Advantage 11
IMC effort of Nike 13
Conclusion 15
References 16

Analysis of the famous case study – ‘Enterprise Rent a Car’

Executive Summary 2
Introduction 3
ERAC Services and differentiation from competitors 3
Business model of ERAC 5
Service – profit chain 7
Conclusion 9
References 10

Analysis of the famous case study – ‘Focusing on multiple publics’ a marketing strategy adopted by ING Direct in Australia

1. Introduction…………………………………………………………………….…….3
2. Literature Review…………………………………………………………………….4
3. Current Marketing Strategy at ING Direct…………………………………………..6
4. Alternative Marketing for ING Direct……………………………………………….7
5. Recommendations……………………………………………………………………9
6. Conclusion……………………………………………………………………………9
7. References……………………………………………………………..……………

Analysis of the famous case study – ‘General Motors in China – Coping with the changes in the Automobile Industry’ by Hadiya Faheem

Introduction 2
International Marketing Environment 2
International & Domestic Marketing Principles 2
Global Market Environment for General Motors 3
Evaluation of Cross-Cultural Implications on Managing Operations 3
Potential Market Trends 4
International Marketing Planning Process 5
Project Management Techniques 5
International Marketing Development of General Motors 5
Market Research Pro.....

Analysis of the famous case study – ‘Shanghai Tang – The first global Chinese luxury brand?’

This report answers the following questions on the case study –
1. What is a luxury brand? How does it differ from a regular mass-market brand? How does one build a luxury brand?
2. How would you characterize Shanghai Tang’s brand image and sources of brand equity?
3. What are the strengths and weaknesses of the brand’s existing personality and image?
4. What might have accounted for the Shan.....

Analysis of the famous case study – ‘The Making of Godiva Gems - From Luxury & Expensive to Fast Casual’

This report is based on the following case information –

United States:
Faced with the recent severe economic downturn, the luxury chocolatier Godiva set out to determine how its customers in the United States were changing too. Godiva’s premium products generally had been purchased and gifted only on special occasions. But in a members-only online community, called Chocolate Talk, Godiva ask.....

Analysis of the famous case study – ‘What Teens Want’

This paper answers the following questions on the case study –
1. Would it be useful for global marketers to think of teens as a global segment? Why or why not?
2. Why do you think street kids in Brazil are attracted to global brand names?

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