Assignments on Marketing case studies

Below are Essay & Assignments tackled by us on Marketing case studies

Showing 11 to 20 of 32 results

Analysis of the famous case study – “Managing the trade marketing relationships of ‘Texfin’

This assignment answers the following questions on the case study –

1. What were the key findings of the market research in terms of the overall relative importance of the issues affecting B2B trade marketing in Texfin’s sector?
2. Drawing upon the case findings, as well as your own knowledge of B2B marketing and SCM, what actions would you recommend to Texfin’s senior management?
3. What a.....

Analysis of the famous case study - Magical & Revolutionary: The future of the computing industry? Apple ipad's release in Australia

This paper answers the following questions on the case study -

1) Who were the most appropriate customer segments for Apple to target around the time of the ipad's launch? Has this been done successfully? Who should be the next target for Apple? And what is Apple's competitive advantage?

2) Apple generally does a late release to Australia and Newzealand compared to the US market. Why do yo.....

Analysis of the famous case study – The Nivea For Men: Developing a Marketing Plan case study

• Introduction
• Marketing Objectives
• Risk v/s Returns of the Re-launch
• Key Performance Indicators
• Football sponsorship
• SWOT Analysis
• Effectiveness of Nivea’s Plan
• Conclusion

Analysis of the famous case study - Trap-Ease - The Big Cheese of Mousetraps

Required information to evaluate the opportunity and the mission statement 3
Market segment for Trap Ease 3
Market positioning of Trap Ease 4
Current marketing mix for Trap-Ease and its deficiencies 4
Trap-Ease’s direct and indirect competitors 5
Recommendation for Trap-Ease’s marketing strategy 5
Reference 7

Analysis of the famous case study - Xpresso Lube

Executive summary
Introduction
Aim
Background
About the organization- Xpresso Lube
Environmental issues
Major issues and problems
Analysis and solution development
Conclusion
Bibliography

Analysis of the famous case study ‘Kirin Brewery – In search of a growth strategy’

This report answers the following question on the case study –
Considering Kirin Brewery will expand into your home country (choose one of your team members’ home countries), what suggestions on its marketing strategy would you give if you are a consultant?

Analysis of the famous case study ‘The line between green marketing and greenwashing’ by Jannie Adamsen

This report answers the following question on the case study –
Research an emerging market of your choice and pinpoint particular natural, green or organic products that you think would perform well in this marketplace. Justify why using some facts.

Analysis of the famous case study ‘The re-launched Napster changes the music marketing mix’

This paper answers the following questions on the case study –
Evaluate how Napster has varied each element of the marketing mix to compete with traditional and online music retailers.
Select 3 of the companies’ perceived risk factors and provide recommendations for Napster on strategies they might develop to overcome these 3 factors.

Analysis of the famous case study ‘V’s Pocket Rocket Energy Shot Takes Off’ by Tom Agee

This paper answers the following questions on the case study –
1. How would you classify the creative strategy used in the V Pocket Rocket Campaign using the types identified in this chapter? Explain and discuss the benefits of such a strategy faced with the marketing situation of Frucor being last to launch its energy shot product?
2. Using the MECCAS model, explain to what degree Colenso BBDO.....

Analysis of the famous Lego case on marketing

This report answers the following questions on the case study -

The task
Your task is to read and consider the information provided in the case documents. Based on your studies so far in the course you are required to audit the actions and strategies of Lego from a marketing perspective and provide specific advice and commentary to Lego for their future direction in the areas noted below.
.....

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