Contents
Executive Summary 2- Introduction 3
- ERAC Services and differentiation from competitors 3
- Business model of ERAC 5
- Service – profit chain 7
- Conclusion 9
- References 10
Description
This paper answers the following questions on the case study –
1. How has Enterprise Rent-A-Car (ERAC) defined its services different than that of the typical national car rental company?
2. What features of its business concept allow ERAC to compete effectively with the existing national car rental companies?
3. Use the service profit chain to explain the success of ERAC?
