Contents
Executive summary- Introduction
- Overview of Starbucks
- External and internal governance in Starbucks
- Low cost strategy used by Starbucks
- Differentiation strategy used by Starbucks
- Recommendations
- Conclusion
- References
Description
The present report investigates the strategic management of Starbucks Corporations and its competitive advantage over its competitors like Dunkin Donuts or McDonalds in the global market. It has been found that the inbound logistics of the company acts an advantageous factor for the company’s success and its value added supply chain management helps the company to maintain its suppliers and good relation with its customers. Starbucks is known for its specialty line of coffee and innovative blends. In order to maintain its leading market position the company constantly needs to innovate in its product line. Moreover, effective corporate governance and strategic management of its processes helps Starbucks Corporation to achieve its objectives.
