Contents
Introduction 2- About the Company- Starbucks 2
- PESTEL Analysis 3
- Porter’s Five Forces Analysis 5
- Management Recommendations 6
- Conclusion 7
- References 9
Description
Organizational success or failure is influenced by external environmental forces to a great extent. The external forces include political, economic, social, technological, competition and changing consumer preferences (Grant, 2013). These forces influence organizational strategies and growth. Starbucks Corporation is one of the well-established coffeehouse chains in the world. It is an American based company, which has its presence across the world. This report analyzes the external environmental forces, which are influencing the company’s business in America.
