Contents

• Introduction 3
• Strategic and Marketing Analysis 3
• SWOT Analysis 5
• PESTLE Analysis 6
• Strategic Direction 7
• Recommendations 9
• Budget 11
• Bibliography 12

Description

As observed by Bergstorm (2018) Starbuck Corporation is one of the most popular American coffee shops which are popular worldwide and was established in Seattle, Washington in the year 1971. Starbucks is mainly famous for their coffee that includes whole bean coffee, micro ground instant coffee. Initially there has been an economical downturn however the company made profit in Seattle by expanding their location. As per the study of 2017 the revenue earned by Starbucks is 22.387 billion US dollar, has an operating income of 4.135 US dollar as per year 2017. The net income of Starbucks as per the reports of year 2017 is 2.885 billion US dollar. With the increase of the purchasing power of the consumers Starbucks is being able to grow and develop their market and their market is growing as well. Even in developing countries the market of Starbucks is expanding day by day. Since people are become more brand conscious the economic growth of Starbucks is increasing. Presently it has been observed that the global economic rate is growing at a slower rate because of several political challenges and changes in policies, but it is increasing, thus starbucks is getting an economically strong environment for developing its business worldwide