Contents
Introduction 2- About Bank Sohar 2
- Strategy from Theoretical Perspective 3
- Macro Environment of Oman 4
- PESTEL Analysis 4
- Political 4
- Economic 4
- Social 5
- Technological 5
- Environmental 5
- Legal 6
- Industry Analysis 6
- Micro Environmental Analysis 7
- SWOT Analysis 7
- Strategic Position 8
- Competitor Analysis 9
- Recommendations 10
- Conclusion 10
- References 12
Description
Strategy formulation, implementation and decisions highly influence the performance of every organization. The success or failure of an organization depends on the effectiveness of its strategy formulation and implementation. In a competitive environment the companies need to keep revisiting the strategies in order to achieve sustained growth. This report analyzes the current strategies of Bank Sohar in the back drop of the micro and macro environments and the industry it’s operating in. The report also discusses strategizing from theoretical perspectives and finally makes recommendations to the bank on a shift in strategy.
