Contents

• Long terms goals and Objectives of Coca Cola 3
• Objectives and Strategies 3
• Target and Positioning 4
• Unique Selling Proposition 4
• Resources for Competitive Advantage 4
• Business Management Strategy 5
• Cost and Differentiation Advantages 5
• Corporate Strategy 6
• Vertical Integration 6
• Strategic Alliances and Competitive Advantage 7
• Organizational Chart 8
• References 9

Description

Coca Cola being one of the most popular brands has several objectives for maintaining their brand name and brand position. Firstly the company focuses on keeping their vision and mission very clear and understands the core values. Another major objective of the company as per Mokhov & Ryabukhin (2018) is to understand the internal and external environment of the company and how these elements are affecting the company. The company also aims at refreshing the world and inspiring the world along with growth in beverage industry. Lastly the company mainly focuses on to spread happiness.
The company would frame a mission statement and analyze the internal and external environment. By setting up the objectives and mission, a few alternative strategies would be framed as well by the company. Differentiated marketing is one of the strategies of Coca Cola where the company focuses on different aspects than their competitors. One major strategy of Coca Cola is the customer satisfaction which the company believes to be one of the best strategies for a company’s growth. Coca Cola also focuses on celebrity endorsements however keeping the price of the product reasonable. Coca Cola also makes sure that their products are re available in the market especially every local market.