Contents

• Introduction 3
• Background of Otto Marine Limited 3
• Macro-Environmental Analysis 6
• Political 6
• Economic 7
• Social 8
• Technology 9
• Environmental 10
• Legal 12
• Competitive Analysis 13
• Bargaining power of Buyers 14
• Bargaining power of Suppliers 15
• Threat of New Entrants 15
• Threat of Substitutes 16
• Degree of Rivalry 16
• Resources and Competences providing Competitive Advantage 17
• Key Stakeholders 19
• Current Strategy 20
• Conclusion 23
• References 25
• Appendix- Strategy Map 29

Description

Organizational success or failure depends on its ability to implement the right strategy. Effective strategy implementation and management enables organizations to have competitive advantage and ensures sustainability. Organizations need to constantly scan the internal and external environment to implement effective strategies, which can provide the organization competitive advantage. The external environmental factors, which influence organizational strategy include competition, political and economic condition, availability of resources etc. The internal environmental factors include organizational structure, system, staff, skills and competencies. It is essential for organizations to periodically analyze these factors and change their strategies to align them depending on the influence these factors have on the organizational performance. Otto Marine is one of the leading shipping companies in Singapore, which has three different business segments- shipbuilding, ship catering and specialized services. The company has seen consistent growth in its business and has established itself effectively in the industry. The report analyzes the external environment and also carries out competitive analysis with respect to the company. The report also analyzes the resource, competencies and key stakeholders of the company. In the end the report analyzes company’s strategy and the influence of the external factors, resources and competencies.