Contents
Introduction 3- Information on the Company 4
- Company Background 4
- Products 4
- The Retailing Strategy 5
- Market 5
- Geographic Target 5
- Market Segment 5
- Retail Format Analysis 6
- Competitive Advantage Analysis 6
- Location Strategy 7
- Merchandise Strategy and Category Management 7
- Pricing Strategy 8
- Direct / Indirect Competitors 8
- The Retailing Mix 8
- Information Technology 9
- CRM applications 9
- Promotion mix 10
- HRM system 11
- Supply chain management 11
- Service mix analysis 12
- Conclusion 12
- Bibliography 14
- Appendix 15
- Personal Interview 15
Description
The Greece retail market is one of the most renowned markets in the world. However, sine 2011 Greece is fighting against recession, which is highly impacting the purchasing power of the consumer. The global women clothing industry is huge; it is expected to $621 billion by the year 2014. This report has been prepared with the objective of analyzing the retailing strategy implemented by the well known brand Toi&Moi.
