Contents
This paper answers the following questions on the case study - - 1) Discuss the Bowman's clock and critically evaluate the strategic position of Live Nation based on Bowman's Clock.
- 2) Analyze the changing environment trends in the industry using PESTEL framework which could impact Live Nation to maintain its strategic position.
Description
The given study is about a music brand company named as Live Nation which organizes different music related events. It is one of the most leading music event and live music promoter in the USA. Probably now a days music business is one of the most fascinating and yet difficult business to start with. Live Nation is having own website which is formerly known as ‘Future of the Music Business’. The main aim of this website is to promote their concerts and events through different search engines.The business framework includes the procurement of local concert organizers, associating them into a solenationwide company. The main strategy of this particular company gives focus on to connect the artists with the fans.Ticketmaster.com is the universal event ticketing giant and known as one of the international top five ecommerce sites which is having a partnership with Live Nation. It has been recorded this company organizes more than 22000 shows in a year with more than 2300 artist as a whole. Every study has got some objectives which help the reader’s to understand its different parameter. In the same way this study has also got some objectives which is focused on the strategic management tool which is being suggested by the CEO Mr Rapino will work or not.
