Contents

• Introduction 2
• Analysis of the Business Environment 2
• External Analysis 2
• Internal Analysis 4
• Identification and Evaluation of the Current Strategy 5
• Conclusion 8
• References 9

Description

Globalization has helped the businesses in numerous ways. Globalization has also resulted in the people moving across the nations with lesser restrictions as compared to the past. The industrial sector that has received tremendous boost due to globalization is the travel and tourism sector. The tourism industry worldwide is benefited by the people traveling for business purposes as well as those traveling for leisure and pleasure. Bahrain is one of the few nations in the Arabian Gulf region that has exhausted its oil reserves. The nation apart from its activities of oil refining industry from the imported crude is also actively encouraging tourism to boost the national economy. The nation is home to many heritage sites, which are a part of the rich history of the region. Sunshine Tours is one of the leading travel and tourism company, which offers holiday packages to the visitors. This paper analyses the travel and tourism industry of Bahrain, the internal environment and strategic orientation of Sunshine Tours with the help of literature review on marketing strategies.