Contents

• Brief introduction Organizational behavior management
• Definition of organizational behavior
• Organizational culture in pharmaceutical industry
• Culture & its importance
• Functions of culture
• Strong / Weak cultures
• The current organizational culture
• Organizational culture management according to change
• Managing organizational culture
• Conclusion
• Bibliography

Description

Organizational culture is the personality of the organization. Culture is comprised of the assumptions, values, norms and tangible signs (artifacts) of organization members and their behaviors. Members of an organization soon come to sense the particular culture of an organization. Culture is one of those terms that are difficult to express distinctly, but everyone knows it when they sense it. For example, the culture of a large, for-profit corporation is quite different than that of a hospital which is quite different from that of a university. You can tell the culture of an organization by looking at the arrangement of furniture, what they brag about, what members wear, etc. -- similar to what you can use to get a feeling about someone's personality. The present article reveals the things, views and approaches how one can have the change in organizational culture in a more positive way. An example of pharmaceutical industry has been used to get a better understanding of the culture and organizational behavior and the ways of managing it.