Introduction 4
Context 4
Purpose 5
Aim 5
Framework 6
Methodology 6
Brief Background 7
Literature Review 12
Analysis 13
Evaluating international and external environment 13
Approaches to competitive advantage and analysis 15
Porter’s five force model 15
BCG Matrix analysis 16
Assessment of Strategic Performance based on Financial Analysis 17
Conclusion 21
Recommendations 22
Bibliogr.....