Contents
Executive Summary 2- Brief Synopsis of the Issue 4
- Recommendations 4
- Background 4
- Analysis of Market Opportunities in Thailand 5
- Countries Attractiveness 7
- Company’s Situation Analysis 7
- Readiness to Go Overseas 8
- Global Sourcing and Production 8
- Market Entry Strategy 9
- Implementation of Market Entry Strategy 11
- References 12
Description
The given study is about presenting a market entry proposal plan to the Board of Directors of the Pizza Express to expand their business in Thailand. The particular study will help the board of directors of the Pizza Express to know about the market structure of the Thailand before entering into their market. Before getting entry nto any international it is important for the marketers to have a clear idea about that market which include different that will be explained in the later part of the study.
