Contents

• Executive Summary
• Purpose of the organization and the Business Model
• Elements of the Enterprise
• Products
• Places
• Promotion
• Role of the web site in running the enterprise
• Target Customers
• Business model and target consumers
• Conclusion
• References

Description

Domino’s Pizza Enterprises Limited is an Australian owned and it is being operated and its franchisees operate more than 660 stores across Australia, New Zealand, France, Belgium and the Netherlands. Across these market segments the Company and its franchisees employ more than 16,000 casual and full-time staff, making over 60 million pizzas each year. It operates within the Quick Service Restaurant pizza segment of the fast food market. Euro monitor states that the Australian fast food market grew from $7,763 million in 2000 to an estimated $9,030 million in 2004 and is estimated to grow to $10,287 million by 2008. Domino’s estimates the value of the Australian pizza market, comprising QSR outlets, small chains and independents, at more than $1.6 billion. Domino’s Pizza Enterprises Ltd is the only publicly listed Australian company and it is the largest international franchisee for Domino’s Pizza Inc. It is a global brand founded by Thomas and James Monaghan in 1960 in the United States. Domino’s Pizza Inc is the recognized leader in pizza delivery, operating a network of over 8,000 stores in more than 50 countries. With its quality and a quick service and a strong brand image Dominos is able to grow in leaps and bounds.