Contents
Introduction 3- About Tetra Pak 3
- About GreatView 4
- Comparison of Tetra Pak and Great View 4
- SWOT Analysis Tetra Pak 4
- SWOT Analysis Greatview 6
- Porter’s Five Forces-Tetra Pak & Greatview 8
- Proposed Competitive Strategies for Greatview to enter the European and other Developed Markets 10
- Conclusion 13
- References 14
Description
This paper answers the following questions on the case study -
1. In which ways is Tetra Pak innovative? Is Greatview innovative? Why? What precautions are associated with the innovation and patent strategy?
2. If you were the CEO of Tetra Pak China, what competitive strategies would you use to deal with Greatview’s challenges?
3. If you were the CEO of Greatview, what competitive strategies would you use to penetrate into Europe and other developed markets?
