Contents

• Introduction…………………………………………………………………………………………………………………………………..2
• Strategic Issues………………………………………………………………………………………………………………………………2
• Company Profile…………………………………………………………………………………………………………………………….3
• Industry Profile………………………………………………………………………………………………………………………………3
• Macro Environment……………………………………………………………………………………………………………………….6
• Micro Environment………………………………………………………………………………………………………………………..8
• Conclusion……………………………………………………………………………………………………………………………………..11
• References………………………………………………………………………………………………………………………………………12

Description

This Management Report caters specific strategic issues in relation to the sales revenue of Al Mouj Muscat which is tourism & hospitality company that provides world-class Integrated Tourism Complex comprises a group of luxury residential properties including Villas, Townhouses and Apartments, commercial units, retail and dining facilities. In addition to this it gives the privilege of Standard 18 hole links golf course, 400 berth Almouj Marina (which is the largest yatch hub of that location), and recently The Walk, a 50 unit retail area (a commercial and leisure hub).
Since it is public-private venture between the Government of the Sultanate of Oman and the UAE-based Majid Al Futtaim Properties, the profit made by the business has to be shared between both of them. Hence the company has decided to review its sales model and expand target market and move into international market to boost sales.