Contents

• Introduction
• The new & changing corporate culture
• Competencies of CSR
• Benefits or Significance of CSR Framework (Porter & Kramer)
• Critical Analysis & Conclusion
• List of references

Description

Corporate Social Responsibility is the keyword in the contemporary business world today. It has become a buzzword in the corporate board rooms, amongst the management level discussions and knowingly as well as unknowingly taken a significant part of today’s business decisions. It happens largely in countries, where the government and the economy, both are driven by the socialistic status, where culture is very basic and driven by factors like agriculture, small scale industries, rural society etc. Increasing global interest on corporate social responsibility (CSR) and the push factor felt by corporate from across sectors in order to demonstrate a commitment towards the society and it has led to large amount of demands for concrete guidelines or operating standards to be developed. Such set frameworks are developed because they could help organizations organize their social responsibilities towards the society in a much more measurable as well as consistent format. In the recent past many models as well as guidelines have been written or framed to help companies abide by some particular system to meet its social responsibilities, however still there are unclear means for firms to work more on and get systems in place. CSR initiatives have also been linked with quality implementation or total quality management deployment in organizations by which they want to improve their production or delivery system, make it more cost effective and efficient. There are various frameworks curved out for various formats of corporate social responsibility initiatives and their implementation or adherence also differs largely. Development of such frameworks helps better integration of organizations and its responsibility towards society it operates on. Framework defined by Michael Porter and Mark Kramer would be the discussion point in this write up and we would critically assess their implementation strategy.