Contents

• Introduction 3
• Part 1 4
• Porter’s National Diamond Analysis 4
• Porter’s National Diamond Analysis theoretical concept 4
• Analysis the South Africa in terms of Porter’s National Diamond Model 6
• Part 2 12
• Management Issues 12
• Social & Political Climate 12
• Culture & Preferences of the new market 13
• Part 3 15
• Market Entry Strategy 15
• Bibliography 17
• Appendix 19
• PESTEL Analysis of South Africa 19
• Political 19
• Economic 19
• Social 20
• Technological 21
• Legal 21
• Environmental 22

Description

The objective of the report is to analyze and comprehend the feasibility of the multinational UK based retail food chain to invade into the South African. The company has a major range of products and services which it offers at different parts of the world. In the current times the top management of the UK based retail chain has been planning to expand into the South Africa. Hence it is critical for the company to evaluate and assess the business opportunities in the South African market and to design a feasibility report to better understand whether it is suitable for the UK based organization to enter into South Africa.