Contents

• This report is based on the following requirement -
• Assignment Background
• Health and fitness have become increasingly important issues in the twenty-first century. With concerns about rising obesity levels and a greater understanding of the importance of good nutrition, consumers have been demanding healthier food options from their out-of-home dining choices.
• Responding to the market – assignment overview
• A local fast-food restaurant has recently been put into receivership and the receivers want to collect more information about the operating environment of this business ultimately to determine if it has a viable future or not. To do this they want to know the answers to 3 main questions. They have decided to tender a contract for a research company to get these answers and as luck would have it you have just started your own research company.
• Food Receivers Inc, has put out a tender for research companies to provide answers to ONE of the following questions. Food Receiver’s Inc is very clear that it wants a different research company for each question so your bid only needs to address one of these questions.
• What are the current attitudes and values of the general population toward the consumption of fast food and how can this be used to identify any opportunities or gaps in the market that this business could exploit?
• OR
• What are the issues related to quality productivity and professionalism amongst employees in this industry given the high reliance on casual and part-time workers who are often teenagers and who do not see these jobs as careers?
• OR
• How does the local community feel about this business, given that the previous owners have left people without jobs and suppliers unpaid for services? What do people think in terms of the social responsibility of this company and will it have any negative impact on the company for future trading business models.
• The Assignment Task
• You are required to pick ONE of these questions to focus on for your assignment. You are to write a bid to conduct a program of research for Food Receiver’s Inc. to uncover the answers to one of these questions. In your bid you need to outline the research design you would recommend and what data collection and statistical tests, if any, should be used to answer the question and you need to defend your recommendations with appropriate theory.
• When research companies bid for work in these cases they expect their proposals to be compared to other organizations. You need to therefore consider this in the way you present the information in your proposal, in the language you use and in ensuring that all recommendations are well supported and defended. Remember that Food Receiver’s Inc is looking for this information to determine whether and under what business models, the business should continue. So your research proposals need to consider the managerial decisions that are going to be made with this information.

Description

Fast food sector is seeing a consistent growth in Australia. The changing lifestyle has led to people visiting more of fast food centre rather than going for dining in the full-course restaurant. With the increasing number of fast foods now offering healthy food options the consumers are more inclined towards fast food items. The attitude and value of the people towards fast food is changing. This research design attempts to identify the opportunities and gaps fast food businesses have based on the consumer preferences and market trends. The author of this report has sound experience in market research and emphasizes that identifying the attitudes and value of the population towards consumption of fast food is an essential area, which will help the businesses to strategize their services and processes and ensure their sustainability.