Contents

• Introduction 3
• Business Description 3
• Product or services offered by the business 3
• Location of the business 4
• Entrepreneur of the business 4
• Target segment 5
• Identification of the market segment 5
• Competitors of the market 6
• Market structure and size 7
• Target segment profile 9
• Value Proposition 9
• Product Benefits 9
• Unique selling proposition of the business 10
• Market Strategy 11
• Positioning 11
• Branding 12
• Marketing Mix 12
• Product 12
• Price 13
• Promotion 13
• Place 14
• Launch Strategy 14
• Operational Plan 15
• Need of resources 15
• Premises and facilities 15
• Materials required for operations 15
• Staff 16
• Financial resources 16
• Source of the resources 16
• Risk assessment 17
• Probability of operational risk (Low Probability) 17
• Impact of risk (High Impact) 18
• Financial plan 18
• Costs 18
• Sales 19
• Revenue forecast 20
• Projected cash flow 21
• Break even analysis 22
• Growth strategy 23
• Conclusion 24
• References 25

Description

In today’s world of competition and globalization, it is imperative for all enterprises to expand and enter new areas of business. Moreover, for the well being of the economy, business expansion and new ventures are encouraged by the government. This report aims to evaluate a business plan for setting up a fast food centre called, ‘Food Station Express’ in Oman, as well as study the customer demands and market of the restaurant industry to understand the need for latent marketing as well as promotional approaches. In recent years, Sultanate of Oman has been experiencing a rise in foreign migrants and expatriates, who are settling for work opportunities. Moreover, the young and growing middle class population of Oman is highly attracted to foreign goods and food varieties. These are the target customer for the proposed fast food centre. The report also aims to provide a forecast on the monetary aspects of profit or loss and a balance sheet estimate and other financial ratio analysis, to provide a better knowledge regarding the proposed business’ potential financial returns and threats. Policy recommendations have also been provided at the end of the report to overcome any difficulty in the new business venture.