Contents

• Introduction 2
• About Oman Air 2
• Internal and External Environment Analysis of Oman Air 3
• SWOT Analysis 3
• PESTEL Analysis – Oman 6
• Strategy Formulation Process 9
• Strategy Implementation Plan 11
• Strategy Evaluation 13
• Balanced Score Card 13
• Strategy Map 14
• Evaluation of Current Performance of the Company’s Business Functions 15
• Current Financial and Non-Financial Key Performance Indicators 16
• Influence of External and Internal Factors on the Organization’s Performance 17
• Corrective Actions 17
• Conclusion 18
• References 20

Description

This report is based on the following requirement -
For your chosen case, your assignment is to provide a Strategy Development Report
(SDR). SDR should be guided by the strategic management process and should make
strategic recommendations for the future direction of the organisation giving regard to how
what the organisation might need to do to enable implementation of the recommendations.
Where the strategy of the organisation is known, you can evaluate the choices that have
been made by the organisation and offer alternatives if appropriate. You should critically
evaluate your recommendations highlighting how your options and subsequent choices
might be different should the organisation operate within a different industry or was larger /
smaller than the organisation that you are basing your assignment on.
The assignment requires that you:
1. Critically analyse both quantitatively and qualitatively the key issues facing the successful
formulation and implementation of strategy
2. Apply relevant and critical, methodological and theoretical literature on Strategic
Management in different organisational and industry contexts
3. Demonstrate an ability to use appropriate methods and approaches to evaluate, analyse,
synthesise and quantify information about complex organisations in dynamically competitive
situations; critically evaluate – and select from – a number of strategic options, and provide
recommendations for implementation or (an)other course(s) of action.
Assessment Criteria
In completing the assessments, you need to demonstrate all of the following skills:
• Application of academic concepts
• Critical awareness and analysis
• Synthesis and presentation of key ideas
• Evaluation of complex matters
• Integration of ideas and practice in a cross disciplinary manner
• Presentation (Written) of key concepts / ideas