Contents
About Oman Air 3- PESTEL Analysis 3
- Political Factor 4
- Economic Factor 4
- Social Factor 4
- Technological Factor 5
- Legislative Factor 5
- Environmental Factor 5
- Analysis 6
- Identification of the strategy 7
- Recommendation 7
- Reference List 9
Description
Established in 1993, Oman Air is the national airlines of the Sultanate of Oman. Oman Air is the financial backbone of Oman’s economy and has made Muscat one of the financial hubs of the international market and supporting the economy’s business, industry as well as tourism. In recent years, air travel laws and regulations have been growing fairly complex but even so, Oman Air has steadily grown in becoming a name in the international air transport market. In 2015, Oman Air has won the ‘World Travel Awards’ due to its excellent customer services as well as the ‘Best Airline Staff Service in the Middle East’ due to the high level of employee satisfaction in the company. The mission statement of the airline reflects that the airline aims to satisfy customers and upheld their well being by providing secured and safe flight administrations. Moreover, Oman Air provides a number of other tourism services like bundled travel packages with hotels and transport services. The airline offers personalized deals according to customer demands at competitive prices (Oman Air, 2016).
