Contents

• Business Report 1
• Executive summary 2
• Introduction 4
• Analysis of the industry and the firm 5
• New Entrants 6
• Bargaining power of Buyers 6
• Rivalry among competitors 7
• Threat from substitutes 8
• Supplier bargaining power 8
• Identification of the possible scenarios 10
• Evaluation of the strategy and recommendation 14
• Product/Market matrix 14
• BCG growth-share matrix 15
• Porter’s generic strategies 16
• Recommendations 17
• References 17

Description

This reported aims at determining the most appropriate strategies that Petroleum Development Oman Company can adopt to increase its growth and competitiveness. The objectives of the report are to assess the industry in which Petroleum Development Oman Company operates using the Porter’s five forces; to determine possible scenarios that can result based on the data collected in relation to the industry. In addition, the reports will make an evaluation of the proposed strategies and to offer recommendations that can be used by the Petroleum Development Oman Company. The company has a large supplier bargaining power because of the governments heavy involvement, buyers have a large bargaining power because of the many upcoming oil producing companies as well as facing fierce competition from rival companies in other oil producing countries. The company is faced with little threat from substitutes as well as new entrant threats because of the protection from the government. To be able to enhance and reinforce these forces the company can adopt the differentiation strategy, the value creation strategy and the diversification strategy. These strategies are recommended to be adopted after a further analysis by the company on the market segment where the company seeks strengthens a certain force.