Contents

• 1. A Word About The Company.………………………………………………….....2
• 2. Business Strategy………………………………………………………………….3
• 3. Critical Success Factors…………………………………………………………...4
• 4. Key Success Factors for Online Operations………………………………………5
• 5. Benefits from Web Based Business Strategy……………………………………..5
• 6. Implementation & Formulation of IS……………………………………………..7
• 7. Conclusion………………………………………………………………………...9
• 8. References……………………………………………………………………….10

Description

Brawny luggage incorporation began its operations as a single store in Atlanta region. Since its inception some years ago, the company today has emerged as leader in luggage industry not only in Atlanta but beyond, serving customers with expertise in professional and vocational luggage. The company has grown regionally and the success of the company buds in the business strategy.
Brawny luggage provides the customers with wide range of products from every major baggage manufacturer. The products provided to the customers are placed at economical rates. The store functions on the business strategy of low cost luggage store which offers a wide range of products to its customers. The products offered by Brawny inc. comprise of tote bags, business cases and travel accessories in addition to professional bags. Something which was very peculiar to the company was excellence in customer service. For this, the company employed well trained staff members in each stores and this is how they have grown as a major baggage store regionally.
Since the company has successfully established its position regionally, they now plan to enter internet for its expansion globally and offer better customer service to their regional customers. In order to develop an internet strategy for Brawny luggage, the critical success factors to the company have been analyzed to determine the success of the web based business strategy. The various benefits from internet based business strategy have also been analyzed to the company and to the customers. In the end, the report presents the implementation phase for formulating a successful IS/IT strategy for Brawny for a competitive advantage to the company.