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I am trying to make my point here that we must put some guidelines for using of mobile phones in a public place but we at any circumstances, cannot restrict its usage. People must be made aware why the traffic guidelines, the government and the authorities, are insisting that we should not use mobile phones in the public vicinity. Not that they want to break connectivity of people and make this country back to stone age but the idea is to use a facility which should not hinder others. We should not only be using negative connotations to terrify people that in case a mobile phone is used in a public place, “it would kill people” etc., instead, we could use campaigns to educate people how to make use of this facility nicely without disturbing others. I think all the readers would agree with me on this that reading scary ads once or twice, does not give a brand recall in our mind. Instead if we tell people or give them instructions subtly, we could be more successful.