Contents
Business Activity/Value Proposition- Identification of Target Market Segment
- Market and Competitor Analysis
- Analysis of Proposed Business/Its Strengths and Weaknesses
- Competitive Advantage
- Marketing Strategy
- Operational Plan
- Financial Plan
- References
Description
This business plan is mainly focused towards a new business idea i.e. to consider the low cost air travelling business model in respect to Oman Air. Oman Air is the flagline carrier of Sultanate of Oman and it is currently involved into the practices of providing safe, reliable and profitable air travelling services to its passengers. The airline has higher reputation as being highly punctual in providing air travelling services to its passengers, and it is known for having higher service excellence in delivering its services. The core business activity of Oman Air has been to provide premium class of air travelling services to its passengers travelling across different parts of the world. This indicates that the current business practices of Oman Air are focused towards providing premium class air travelling services.
