Contents

• Table of Contents
• Executive summary
• Chapter 1: Introduction
• 1.1 Background
• 1.2 Problem Statement
• 1.3 Purpose
• 1.4 Research objectives/ questions
• Chapter 2: Discussion
• 2.1 Restaurant business in Hongkong
• 2.2 Facts and findings
• 2.3 Analysis of the environment of HongKong to open up a grill restaurant
• 2.3.1 Market analysis
• 2.3.2 Competitive analysis of the grill restaurant
• 2.3.3 Target market
• 2.4 Description of the Grill restaurant
• 2.4.1Concept
• 2.4.2 Location
• 2.4.3 General description
• 2.5 Legal regulations and policies to start a restaurant in Hong Kong
• Chapter 3: Methodology and Data collection
• 3.1 Nature and methodology of the study
• 3.2 Population and sampling procedure
• 3.3 Data collection
• 3.4 Reliability and validity of research instruments
• Chapter 4: Finding and analysis
• 4.1 Interpretation of quantitative research responses
• Chapter 5: Conclusion
• 5.1 Review of the research objectives
• 5.2 Key findings
• 5.3 Assumptions and limitations
• Chapter 6: Recommendations
• Implementation plan
• Other recommendations
• Appendix 1
• Bibliography

Description

Restaurant business and restaurant industry is very competitive. The changes in lifestyle created by modern living continue to fuel the steady growth of the restaurants. Today people have less time and resources to cook for themselves which has resulted in more number of people eating outside. Hong Kong is considered a culinary capital of Asia and opening a grill restaurant can be a challenge in the city due to intense competition from other restaurants. The research aims at analyzing the factors that are required to open a Grill restaurant in Hong Kong. The restaurant will be a theme based grill restaurant and will built on the concept of fire.