Contents
- This report is based on the following requirement -
- For the final module assignment students will develop a global business issues case study.
- This is an individual final project that will allow students to demonstrate their attainment of
- the learning outcomes of the module, through the application of the concepts and techniques
- learnt.
- The purpose of the case study is to apply the concepts and techniques of the module to the
- analysis of real-world situations and/or problems. Students will be required to act as a
- business consultant and prepare a report analysing a modern day scenario (case study).
- Which requires students to utilise appropriate models and techniques, from the whole
- module content, advising on strategic intervention and its impact on the global environment
- and to carry out an original development of a global issue of business choice that integrates
- views of economics, strategy, marketing, project management, human resource
- management and entrepreneurship, the case study should draw upon analysing global
- business change rather than summarise or rehash existing work or ideas. Students are
- encouraged to use situations, evidence and data from their own experience where possible.
- The case study should be a piece of work that provides specific strategies and tactics in the
- expansion of business in a global market place, considering production, and resource
- utilisation in order to enhance the value of the chosen subject of the case study. The
- strategies and tactics are to be supported with theories covered in the module.
- The Case Study should follow the given outline:
- 1. Case study executive summary;
- 2. Introduction (describe the case study);
- 3. Background to case study, set scene;
- 4. Methodology of analysis;
- 5. Description of issues and problems;
- 6. Solution;
- 7. Evaluation;
- 8. Degree of consultancy;
- 9. Contributions to global business;
- 10. Conclusion and recommendations.
Description
NA