Contents
This paper is based on the following requirement - - The Task
- Moose & Walrus (M&W) is a manufacturer of a popular line of clothing for young people. M&W is firmly established in its home market, which is relatively saturated and has little prospects for future sales growth. Top management has decided to export M&W’s clothing line to Japan, Turkey, and various European countries. Suppose you are hired by M&W to assist with internationalisation. Prepare a briefing for senior managers that describes:
- The advantages and disadvantages of exporting
- A systematic approach to exporting
- A systematic approach to managing export-import transactions.
- Export payment methods
- What factors should M&W consider regarding the possible need to adapt its clothing styles for its target markets?
- Essentially this is an academic exercise, and therefore the depth and thoroughness of research is central to the task. Key points include: a discussion of exporting - its meaning, purpose, merits, weaknesses if any, etc.; applying it to M&W in relation to various markets discussed above; and at the end providing some recommendations upon reflection of the research undertaken – in your opinion how useful will this exporting be for M&W. Details of marking criteria are as follows:
Description
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