Contents

• This report is based on the following requirement -
• You have been hired as a consultant by an organization/Business. The company is a small to medium business which specialises in selling goods and services primarily using their corporate website.
• Recently they have noticed a drop in sales. Upon analysing the sales they notice a trend in this sales drop. The younger customer segment (18 year old - 30 year olds ) are placing less and less sales orders using the corporate website. Additionally the CEO and CIO share with you the organisation plans to expand the organisation over the next five years to be more geographically dispersed increasing revenue by 20% year over year. This growth however is not sustainable with the current technology which is hosted at the organisation’s headquarters.
• Prepare a strategy report for the Chief Executive Office and Chief Information Officer which analyses the current state of the organisation and existing concerns. Identify current market trends to identify and suggest some digital innovation / technology options which may be able to assist the organisation.

Description

This report has been aimed to report to the CEO and CIO of a SME manufacturing organisation in Australia which specialises in selling goods and services primarily using their corporate website. But in recent times it has been noticed that younger customer segment (18-30 years) are placing less and less sales orders using the corporate website leading to a drop in sales and overall turnover for the company. Additionally, the management of the company plans to expand the business in order to increase revenue by 20%. This growth however is not sustainable with the current technology which is hosted at the organisation’s headquarters, therefore, this report aims to understand the current e-commerce market in Australia and the recent digital innovation trends. Moreover, on the basis of the analysis the report also aims to propose recommendations that the company can incorporate in their business to realise the growing trends of online industry as well increase their sales especially in the younger customer section.