• Company background
• The overall business reason for the NDP
• Idea generation process – Brainstorming session, Idea screening
• Industry analysis
• Competitor analysis
• Perceptual map
• TOWS analysis
• Target market
• Porters five forces analysis
• Product testing
• Market testing
• Pre – launch
• Product launch
• Projected market
• Absolute product features
• Sponsorship
• A-.....
