• Introduction
• Prognosys – A word about the company
• Database marketing
• Prognosys Data –Online Rental List
• Prognosys Data - Data Management Services
• Key differentiators at Prognosys
• Target Market Segment
• Data List Providers- Global Competitors Analysis
• SWOT
• EXTERNAL ENVIRONMENT REVIEW- PEST ANALYSIS
• MARKETING MIX IN INDIAN MARKET
• Conclusion
• References
