Contents
Introduction- Prognosys – A word about the company
- Database marketing
- Prognosys Data –Online Rental List
- Prognosys Data - Data Management Services
- Key differentiators at Prognosys
- Target Market Segment
- Data List Providers- Global Competitors Analysis
- SWOT
- EXTERNAL ENVIRONMENT REVIEW- PEST ANALYSIS
- MARKETING MIX IN INDIAN MARKET
- Conclusion
- References
Description
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