Introduction
Part 1: Analysis of key elements
PESTLE Analysis
Analysis of Porter’s Five Forces & after key elements
SWOT Analysis
Part 2: Strategic Capabilities
Resource Base for Amazon.com
Competence of Amazon.com
Capabilities
Part C: Developmental Directions
Bowman’s Strategy Clock
Ansoff Matrix
Evaluation of the directions adopted by Amazon
Part 4 Recommendations
Implications of.....
