Contents

• Introduction 3
• An Overview 3
• An Evaluation and application 4
• Conclusion 7
• Works Cited 8

Description

This report is based on the following requirement -
Journal Article: “Islamic Finance Development in the Sultanate of Oman: Barriers and Recommendations”
‘ Despite the fact that Oman is a predominantly Muslim country, the assumption that this will equate to a significant uptake in Islamic products and services is challenged as factors such as brand recognition and insufficient product knowledge among the population may hinder market penetration’ (Hesham, A.E. Magd, & Mark P. McCoy, 2014)
The above statement highlights the key premise of the paper, and is suggestive of the focus of your evaluation.
Please, note the following:
• You must use at least two other journal articles for your discussion
• Your arguments must be balanced and supported by relevant marketing literature
• You must demonstrate and apply your marketing knowledge
• Your references must reflect a balance between academic and internet sources
Specific Guidance on the Content of your Assignment:
Prepare a 2,000 word critical analysis of the given article from a peer-reviewed journal. You need to critically evaluate the article from a theoretical perspective and consider the practical implications for the Omani market. You need to use at least two other related journal articles(selected by yourself) to support you in the task.(Please, take note of the highlighted phrases)
The rationale behind this assignment:
This assignment is designed to assess your ability to identify and critically evaluate, in a comprehensive fashion the strengths and weaknesses of the given journal article. To do so, you are expected to
• evaluate and synthesise information especially from the given article plus other selected journal articles,
• demonstrate an awareness of the relevance of the journal articles to current marketing practices in the real world,
• use and apply relevant concepts in marketing, and communicate relevant information effectively, with accuracy.