Executive Summary 4
Chapter 1: Introduction 5
Establishing a Business 5
Rationale behind the Business Idea 5
Target Market and Customers 7
Business Model 7
Aims and Objectives 7
Structure of the Work 8
Chapter 2: Business Opportunity 9
Opportunities in Abu Dhabi 9
Business Idea 11
Vision and Mission of the Business 12
Services Offered 12
Positioning 12
Business Model 13
Chapter 3: B.....
