Contents

• Introduction 1
• Analysis of the Business Environment 1
• External Analysis 1
• Internal Analysis 3
• Identification and Evaluation of the Current Strategy 4
• Conclusion 7
• References 8

Description

Organizations look for growth consistently whether in the existing markets or by the way of foray into new markets. If an organization has a very high market share but if the growth rate is falling then it is not a healthy scenario for the organization since competitors could soon move past the organization both in terms of growth and market share (Singh, 2004). There are several reasons that could be driving the need for the organizations to revisit their strategies, form new strategies and implement them so that their long term objectives are fulfilled. Oman is a nation rich with the oil resources of the Middle Eastern region as well as with the natural resources such as fresh water bodies, forests, mountains and a beautiful sea front that is ideal for travel enthusiasts (Euromonitor, 2014). Due to the declining oil reserves the government of Oman is actively pursuing the growth of tourism sector in the recent years. This report analysis the travel and tourism industry in Oman and wold also analyse a destination management company, namely, National Travel and Tourism from the strategic perspectives.