Contents
Introduction 3- About the Company 3
- Strategic Framework of Student Housing Australia (SHA) 4
- Structural Framework of Student Housing Australia 4
- Modes of Entry of SHA into Malaysia 8
- Environmental Issues affecting market expansion of SHA into Malaysia 8
- Political and Legal Environment 9
- Economic Environment 10
- Social Environment 10
- Technological Environment 11
- Organizational Issues affecting market expansion of SHA into Malaysia 12
- People 12
- Process 12
- Procedures 12
- Conclusion 13
- Bibliography 14
Description
The paper reflects on a case of Student Housing Australia (SHA), a company focusing on the development of residential properties for the international students. The paper evaluates the international expansion activities of the company into Malaysia based on the use of macro environmental analysis of the Malaysian region and the structural and entry patterns of the company in the Malaysian region.
