Introduction 4
PESTEL Framework 5
Political 5
The USA 5
Brazil 6
Economical 6
The USA 6
Brazil 7
Social 7
The USA 8
Brazil 8
Technological 9
The USA 9
Brazil 9
Environmental 10
The USA 10
Brazil 11
Legal 11
The USA 11
Brazil 12
Comparison of PESTLE of the USA and Brazil 12
Recommendations to set up Fast Food Retailer 15
Conclusion 16
References 17